At MHM, we strongly believe that every successful business is built on the foundation of a solid brand.
Whether your business is big or small, no matter what industry you’re in, establishing your brand tells your consumers what they can expect from your products and services.

The Process

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.

Building Relationships

When it comes to communicating, connecting and building relationships with your customers, there’s nothing more important than branding. Your brand has the biggest impact on how the public perceives your business, so it’s importance should not be underestimated.

The Strategy

Your brand strategy should identify the following three core components of your business, then it can be used as a blueprint when it comes to developing your marketing strategy and tactics.
Branding Strategy

Three Core Components



Your business must have a functional and intentional purpose.


Without consistency, a business will struggle to survive.

Emotional Impact

Emotion is what helps customers connect with your brand.
Marketing Strategy

Four Core Components

Your brand identity should be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business. To begin the development of your brand’s strategy its important that you have an understanding of these four marketing components:

Proven Success

The Numbers Don’t Lie

Branding is proving to be one of the most important aspects of any business. Statistics show that companies that effectively focus on their brand can better differentiate themselves from the competition, and have a more loyal consumer base and ROI.


Percent Revenue Increase


Percent Return Users

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