Foundation
At MHM, we strongly believe that every successful business is built on the foundation of a solid brand.
Whether your business is big or small, no matter what industry you’re in, establishing your brand tells your consumers what they can expect from your products and services.
Whether your business is big or small, no matter what industry you’re in, establishing your brand tells your consumers what they can expect from your products and services.
The Process
Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.
Building Relationships
When it comes to communicating, connecting and building relationships with your customers, there’s nothing more important than branding.
Your brand has the biggest impact on how the public perceives your business, so it’s importance should not be underestimated.
The Strategy
Your brand strategy should identify the following three core components of your business, then it can be used as a blueprint when it comes to developing your marketing strategy and tactics.
Branding Strategy
Three Core Components
01
Purpose
Your business must have a functional and intentional purpose.
02
Consistency
Without consistency, a business will struggle to survive.
03
Emotional Impact
Emotion is what helps customers connect with your brand.
Marketing Strategy
Four Core Components
Your brand identity should be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business. To begin the development of your brand’s strategy its important that you have an understanding of these four marketing components:
Primary Target
Who is your client? Identifying who your primary target is from the beginning can be the difference between success and failure.
Competition
A strong brand identity is built in part on a competitive position. Knowing your competition, and how you standout is essential in your brand strategy.
Unique Selling Proposition
We work closely with you to identify and analyze what makes your brand unique, and then we build a campaign around it.
Product/Service Mix
We pinpoint the fundamental truths that lie at your brand’s core and then we identify your position in the scheme of things.
Proven Success
The Numbers Don’t Lie
Branding is proving to be one of the most important aspects of any business. Statistics show that companies that effectively focus on their brand can better differentiate themselves from the competition, and have a more loyal consumer base and ROI.
88
Percent Revenue Increase
95
Percent Return Users
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