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Brand Strategy

Brand Development & Strategy

Your brand is your company’s most valuable asset. If this is true, then developing a strong brand is your most important task.

 

 Building Relationships

 

When it comes to communicating, connecting and building relationships with your customers, there’s nothing more important than branding.

Your brand has the biggest impact on how the public perceives your business, so it’s importance should not be underestimated.

 

Foundation

At MHM, we strongly believe that every successful business is built on the foundation of a solid brand.

Whether your business is big or small, no matter what industry you’re in, establishing your brand tells your consumers what they can expect from your products and services.

 

 

 

 

 

 

The Process

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.

 The Strategy

 

Your brand strategy should identify the following three core components of your business, then it can be used as a blueprint when it comes to developing your marketing strategy and tactics.

Branding Strategy

Three Core Components

 

01. Purpose

Your business must have a functional and intentional purpose.

02. Consistency

Without consistency, a business will struggle to survive.

03. Emotional Impact

Emotion is what helps customers connect with your brand.

Marketing Strategy

Four Core Components

Your brand identity should be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business.

To begin the development of your brand’s strategy its important that you have an understanding of these four marketing components:

Primary Target

Who is your client? Identifying who your primary target is from the beginning can be the difference between success and failure.

Unique Selling Proposition

We work closely with you to identify and analyze what makes your brand unique, and then we build a campaign around it.

Competition

A strong brand identity is built in part on a competitive position. Knowing your competition, and how you standout is essential in your brand strategy.

Product/Service Mix

We pinpoint the fundamental truths that lie at your brand’s core and then we identify your position in the scheme of things.

By identifying these components of your marketing plan you have created the basis for crafting your brand strategy. An effective branding process will create a unique identity that differentiates you from the competition.

 

Lets Work Together and Create Your Brand’s Strategy.

248-506-3960

Proven Success

The Numbers Don’t Lie

Branding is proving to be one of the most important aspects of any business. Statistics show that companies that effectively focus on their brand can better differentiate themselves from the competition, and have a more loyal consumer base and ROI.

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Revenue Increase

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Return Users

We'd Love to Hear From You. Let's Work Together.

 

248-506-3960