With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.
Email marketing is a direct channel to your audience in which you can share content about your company and offer promotions and discounts. It remains one of the most effective ways of staying in front of your clients and prospects.
With email marketing the people on your list want to be there, they signed up and they know that they can remove themselves at any time without a hassle. With this type of system, people are more likely to trust you and offer you their email address in the first place.
You’ve Got To Be Strategic With Your Method
Just because a prospect signs up doesn’t mean that you have it in the bag. I’m sure that you have been annoyed at one time or another by email spam. Abusing this method can be harmful to your brand. Being effective doesn’t mean being focused on making a sale every time that you reach out to your contacts, it’s more about staying in touch, building relationships and offering individual customers special deals on merchandise and/or services.
Email marketing helps a business develop and maintain a relationship with a customer over time, building customer loyalty, and that hopefully results in the ultimate goal of increased sales.
Did You Know?
Email marketing is most successful when you develop your own email list rather than buying an email list, and making participation in your email list opt-in rather than opt-out (using permission-based email marketing).
The biggest advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.