The Scoop Ice Cream Bar

Category

Entertainment Food & Beverage

Client Info

The Scoop ~ Ice Cream Bar

Project Date

2019-05-01

Project Website

The Scoop Ice Cream Bar

Description:

The Scoop ~ Ice Cream Bar 

It’s Not A Party Without the Ice Cream

MICHIGAN’S FAVORITE ICE CREAM AND TOPPINGS SERVED AT YOUR EVENT FROM OUR RETRO ICE CREAM BAR

SERVICING THE METRO DETROIT AREA

When Jodie reminisces about her childhood the memories that stand out significantly more than any others are the memories of the family trips to Ray’s Ice Cream Parlor. The ritual included singing “the ice cream song” with her dad on their way there.

Jodie was obsessed with this tradition as a child! It was a regular event for her family throughout her youth. Without fail it always brought a smile to her face.  

Jodie confides that Ice cream has always been a comfort zone for her, even now as an adult.

Today, as a mother of two daughters, Jodie carries on the family tradition that brought her so much joy and happiness in her childhood. Jodie and her family take regular trips to the ice cream parlor as they sing the ice cream song.

Many people question who is more excited to go for ice cream, is it the kids or Jodie?

Jodie’s goal is that, “The Scoop ~ Ice Cream Bar” will contribute to your family building fun traditions and memories around ice cream too.

Challenge:

When a local mother needed a website to market her entrepreneurial vision that was becoming reality, she didn’t know where to turn. Jody was getting quotes that were not within her budget.

After being referred to MHM from a mutual friend, Jody contacted Kelly and explained her situation. Kelly offered to build a microsite for Jody at a reduced rate. Jody described her whimsical vision and MHM and The Scoop ~ Ice Cream Bar, collaborated to create a microsite that would showcase their brand and introduce their service to an online audience.

  • Create a brand for The Scoop ~ Ice Cream Bar
  • Design a website from scratch
  • Create content

Solution:

Promoting key service offerings in a whimsical fashion, the custom design was seamlessly integrated into the site as we built out a smooth user experience, including service offered, testimonials and photos. Key design components include a color scheme to match the custom logo and graphics.

You will also notice there are Call-To-Action (CTA) options visible throughout the website enabling quick contact. 

As with all our website projects, the site is responsive and renders perfectly on mobile, tablets, and desktop computers.

The clean, whimsical and fluid design provides plenty of opportunity to convert visitors to customers!

  • Develop whimsical one-page website to create brand for thescoopicecreambar.com
  • Optimize the Scoop website contributing to increased organic rankings

Create a Brand for The Scoop ~ Ice Cream Bar