8 Ways a Blog Can Help Grow Your Business

8 Ways a Blog Can Help Grow Your Business


Your business website is up and running. You’re happy with the way it looks and the products or services you offer. But the traffic? Unless you actively work to help your target market find your website, your traffic is likely to disappoint. There are two primary ways to drive traffic to your site—through paid advertisements or through Search Engine Optimization (SEO). Here we’ll take a closer look at blogging for SEO, and how it can generate organic traffic without the price tag of paid ads.  

When you use SEO to improve your ranking for specific keywords, you help search engines figure out that your content is relevant. One of the most valuable ways to inject keywords into your site is blogging for SEO. Here are 8 ways a blog can help grow your business: 


1. Connect for the Longer Term

A blog offers an invitation for your clients to get to know you better. While you deliver useful or interesting information, your audience feels more connected to your brand. When using blogging for SEO purposes, it’s important to use this space to provide timely, relevant information that will keep your readers coming back.

In other words, a blog can help users find your site and form a connection with your business. Ideally, they will see value in your post and be interested in your products or services. 


2. Go Wide with Your Audience Net

When driving traffic to your website, it’s important to cast a wide net. After all, the more people that visit your site, the greater the likelihood that some proportion will be part of your target market. When blogging for SEO purposes, you can experiment with keywords to help a wider group find your site. 

As an example, if your business provides lawn maintenance services, you might use traditional terms such as “lawn maintenance” or “yard services” as keyword phrases in the body of your website. To reach a wider audience, with less competitive keywords, you could use different phrases within your blog. 

In one article, you might target “perfect lawn”; in another, you might try “lawn mowing techniques” or “how to get rid of grubs”. By focusing on these alternate, but related, topics, your blog will naturally provide the chance to reach a wider group.   


3. Get Narrow on Niche Conversations

On the flip side, your blog can help you take a deeper dive into subjects related to your business expertise. Given that best practices for web content include plenty of white space and sparse text, which can be easily scanned, your site likely has limited room for deeper conversations. Your blog, however, is the perfect place to get into the details. 

Let’s say you have a hair salon in Detroit. Most of your web content would likely focus on the hair services you provide, with a gallery of images. While it might not be the right place to get into other hair-related topics, blogging for SEO lets you test the waters for a wide range of subjects. Perhaps “why is my hair thinning?”, “how do I stop split ends?” or other conversations that go deep into your expertise. 


4. Connect to Social Media 

Ever wondered what to say on your business social media accounts? Users aren’t drawn to posts that simply tell them to buy a product. To have an effective social media presence, it’s important to connect with your audience. To do that, you need to be genuine and provide them with useful or interesting information. 

The keyword strategy you use for blogging for SEO can be repurposed for your social media. For example, if you write a blog post on the top five reasons a homeowner should have their air ducts cleaned, you might use “clean living” or “dust free” as keywords. You can then use the same phrases as hashtags, connecting your blog to your social media, while speaking to a wider audience.


5. Fine Tune Business Links

Another important way that a blog can boost your business is by providing a space to link to other sites. Of course, the list of reasons to link users away from your site is short. You are either being paid for ad space or you are including links that give your content credibility. 

Remember that part of the Google search algorithm rewards pages that link to and from relevant, reliable content. While you should always source your research findings, you may also want to link to related businesses who will, in turn, link back to your site. 

In other words, when you are blogging for SEO purposes, you can support specific content with relevant links that could ultimately help boost your organic search results


6. Get Genuine

Of course, one of the best reasons to use blogging for SEO is to let your voice shine. While the rest of your website can take care of the nuts and bolts of your business — while projecting a professional image — your blog can offer a more relaxed tone. 

Even as you incorporate keywords relevant to your content, you can have a bit of fun with your audience. Let potential customers see who you are and what it might be like to work with you. 


7. Go Deep on Products or Services

Depending on the nature of your business, you may have products or services with unique or complex specifications. In other words, there might be more to know about certain elements of your business that can’t be easily described in a small space.

In these cases, using blogging for SEO is an ideal way to dive into some of the details that your customers may want or need to know. For example, if you sell engine parts and only have room for high level details on your website, your blog would be the perfect place to dive into “need to know” and even “nice to know” details.


8. Stay on Trend

Finally, another great reason to use blogging for SEO is to help your business stay current with trends or industry changes. For example, say you have a company that specializes in safety equipment and new standards have just been introduced. While it might take time to update every product on your site, a quick blog can let your customers know that you are up to speed and ready to serve them safely. Naturally, your blog would contain keyword phrases that your customers might be looking for — “new standards”, “safety standards”, etc. 

Similarly, if you make and sell jewelry, a quick blog post can help you attract users looking for trending information. While you keep your content current, you can take advantage of rising online trends.


Worth the Effort

Introducing a blog to your website may sound like extra work. They need to be updated regularly, after all, in order for search engines to see the content as relevant. But as you can see, blogging for SEO purposes is a valuable way to incorporate important keywords into your site. 

Keep in mind that your target market is already out there searching for specific keywords. If you don’t provide relevant content, search engines will never see your business as a good fit for search results. Using a blog to boost your organic ranking is an excellent long-term business strategy, with short-term benefits, as well.

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